Without a doubt search engines have evolved over the years. (Some no longer even exist. Remember Netscape?) As a result, the nature of Search Engine Optimization (SEO) has evolved. SEO isn’t simply about creating your website in a certain way, SEO is an ongoing process that requires monthly activities.
Three Types Of SEO
Search Engine Optimization encompasses three areas :
- On-Page SEO
- Off-Page SEO
- Local Search Optimization (LSO)
On-Page SEO involves setting up your website in a manner that makes it SEO-friendly. Since Google is constantly changing how it ranks websites, websites have to be updated regularly, and modified occasionally.
Off-Page SEO involves a wide range of activities. To be effective, these activities have to be done on a weekly, or monthly basis.
Local SEO is especially important if you have a brick and mortar location. This includes ensuring your information is consistent in all business listings. Consistency is important to Google, and is one of many ranking considerations.
To learn more about SEO, a complimentary guide is available for download HERE. To get started today, choose from one of our digital marketing packages.