A lead generation campaign takes your digital advertising to the next level. In addition to the ad spend, most marketing agencies charge a set-up fee, and administration fee for lead generation campaigns. We believe in making money only when our clients make money. As a result, a commission fee is charged on sales resulting from the leads.
Lead Generation Program Components
Your lead generation campaign will include:
- Facebook, LinkedIn, And/Or Google Ads
- Automated Email Notifications
- Lead Tracking, Or CRM Integration
- Analytics And Reporting
While it possible to create ads on your own, you will get a better return on your investment by leveraging the expertise of a digital marketing specialist.
Also, to save time, your whole lead generation system should be automated. Without a lead generation system, Facebook, LinkedIn, and Google require you download leads from their platform. Needless to say the process of downloading the leads, and then copying and pasting information is time consuming. Without a doubt this time could be spent on more productive activities. Your lead generation system from smplcit Business Solutions will automate this for you.
Your lead generation system will send leads from digital ads or appointment bookings directly to your your CRM, or notifies you via email. When integrated with a CRM: 1) A Lead is created, 2) The Sales Manager assigns the lead, 3) When the lead is assigned, the Sales Rep will be notified by email, or push notification, and 4) The Sales Reps updates the CRM as required.
If you do not use a CRM, the leads will be tracked on a spreadsheet. If you don’t have a CRM, tracking on your leads on a spreadheet will make it easier to remember to follow-up, and data on the spreadsheet can be used to create reports. One of the most import reports will be showing the return on investment (ROI) from your advertising.