To be effective you need the right tools and access to training and services. There are a lot of services available. Whether you want to do it yourself, already have an in-house marketing team, or need us to do it for you, we have the tools you need.
Digital Marketing Pillars
Your website is the hub of your business, and the four main supporting digital marketing pillars are:
- Reputation Management
- Social Media
- Search Engine Optimization (SEO)
- Digital Advertising
In a digital world perception is everything. More and more customers are deciding on which company to engage with based on reviews. As a result reputation management is becoming increasingly important. We have the tools to allow to know when and where a customer posts a review. This allows you to respond quickly. This is especially important if the review is bad.
Whereas your website shows what you do, your social media shows who you are. People are interesting in doing business with organizations that share their values.
Needless to say, SEO is critically important. There are three main components of SEO. The first is on-page SEO primarily involves your website. The second is off-page SEO which involves several activities. Lastly is Local Search Optimization (LSO). A complimentary guide is available for download HERE.
Digital advertising is important for creating awareness, and for lead generation.