A strong brand requires consistent look over a wide range of areas. Without a doubt the strongest brands are easily recognizable. They are recognizable because of a consistent use of a logo, use of an audio signature, use of colour, and use of design elements.
Creative & Branding Services
We help create strong brands with:
- Logo Design & Animation, Visual Identity Creation, and Graphic Design Services
- Custom Composed Music
- Exterior Signage & On-Premise Advertising
- Website & Social Media Profile Development
A logo has to be created that can be easily reproduced over a wide range of media. Ideally, no modification should be required. This means your logo should be look good on everything from social media profiles, to being embroidered on clothing, to being laser etched or imprinted on small promotional products, to signage for the exterior of your business.
A consistent look is required. This means the layout and design, and use of colour should be consistent on everything from brochures, to business cards, to infographics posted on Pinterest.
An audio signature is an excellent way to create a recognizable brand. McDonald’s is a great example of this. Their audio signature probably popped in to your head the second you read the name. Along with animated logos, an audio signature is highly recommended for use in videos.
Signage and on premise advertising is important for any brick and mortar business. This is not just the case for restaurants and retail locations.
In digital media, consistency is created with social media profiles that use design elements from your website.