Main purpose of redesigning the website was to make it more user-friendly. First and foremost this involved making the website mobile-friendly. This was important as on average more than 55% of customers use their phones to view websites.
Secondly, the new website features a search function to make locating products on the website easier. that shows product categories, and product images. The easier it is to locate a product, the more likely a customer will rent the product.
Another new feature includes the ability to download user guides for some of the tools. This will allow customers the ability to troubleshoot issues, or learn how to use equipment outside of regular business hours.
Click HERE to check out the website.
March 20, 2021