As with many businesses January is probably traditionally a slow month for you. However, this year it is probably slower than usual. As a result you are looking at ways to make your dollars stretch farther. Undoubtedly you have been wondering how to get more leads from your website. After all, you spent good money on it, so it is time to maximize your return on investment.
Needles to say driving more traffic to your website is important for generating more sales. However, before driving more traffic to your website, Let’s look at how to get more from your existing traffic. Here are six ways to get more leads from your website.
Provide Good Content
First and foremost you must provide good content. Depending on your business, good content can mean many things. It can include having:
- good quality photos
- easy to read content (use terms used by your customers instead of industry terms)
- content that provides value i.e. does not just promote products and services
Make The Website Easy To Navigate
The fact of the matter is, if a customer cannot easily and quickly locate the product, service, or information they are looking for, they will leave your website. Needless to say, a frustrated customer is a lost opportunity.
You can make your website easier to navigate with a:
- sticky header (this refers to a header with a menu that remains at the top of the page as you scroll down the page)
- search function
- hypertext links in your content i.e. including links to other pages on website to words in your content
Have A Call To Action On Every Page
Simply providing a phone or email address assuming an interested person will contact you is not sufficient. You have to explain the next step you would like the reader to take. Also, you have to make it easy for the reader to take this step. This is why a call to action is required.
As the name suggests, a call to action is content that provides instructions to the reader to take a specific action. This action depends on the nature of your business. It can be to:
- sign up for a newsletter
- request a quote
- request a consultation
- order a product
- order a complimentary product
- try your service on a trial basis
- call immediately by pressing on a button linked to your phone number
For example, for a restaurant the call to action would be a button to order a meal. For a business offering B2B services, the call to action would be a brief on-line form to submit a request for a consultation and quote.
Provide A Pop-Up Form Or Offer
A pop-up is a specific type of call to action. Depending on the nature of your business, the pop-up can be used for any of the types of call to action specified above. Typically there are some options available. The form can be set to appear after a specific time period, or after a viewer has scrolled down a specific amount of the page. Also, a specific form can be offered on specific pages.
Offer Managed Live Chat
These days people want answers to their questions immediately. If you do not have a person available to immediately respond to questions, the person will leave the website. Most live chat services are one of two types. With the first a message is sent to yourself or an employee who has to drop everything to answer it. The second type uses a bot. Though bots answer questions quickly, they are limited. Not to mention frustrating to deal with. Managed live chat is better than both of these as a real person connects with your customer.
Use A Low-Cost Phone Service To Answer Inbound Calls
If you are not in a position to hire someone to answer your calls, or can always answer all calls yourself, then this is for you. Detailed information available by clicking HERE.