Before looking at how to drive more traffic to a website, it is important that you look at how to get more leads from your website. After all it only makes sense to increase traffic if there is a high likelihood of conversions. After you feel your website has been optimized for conversions,then it is time to look at ways to increase traffic to your website.
Though many of the ways can be done by yourself, it is worth seeking the services of a digital marketing agency. This is because they can provide the expertise to maximize your return on investment. Needless to say, these days you need to get to your advertising dollars working for you as effectively as possible.
Google My Business Listing (GMB)
Your Google My Business listing is the cornerstone of your presence on Google. As a result, it is important your website is linked to your listing.There are a few ways to drive traffic to your website:
- Website button
- Posts promoting blog post, new services, or company announcements
- Products section
SEO (Search Engine Optimization)
One of the best ways to drive more traffic to your website is SEO. Basically, there are three parts. These parts are: 1) on-page, 2) off-page, and 3) local. It is commonly believed that SEO is something that “is done to the website”. This would refer to the on-page SEO. As the name suggests, there are things that can be done to a webpage to optimize them for SEO. However, this is only part of it.
SEO is an ongoing process. The “set it and forget it” days of website creation are over. One of the things Google looks for is fresh content. That means your website has to be updated on a regular basis. As a result, SEO is an on-going process. For a more detailed explanation, I recommended downloading this free SEO guide, “An Introduction To SEO”.
According to Google, SEO activities can take 6 months to one year to take effect. Therefore, another option is Google Ads. While Google does provide you with the ability to create your own ad, it is worth considering using a digital agency for your ads. It may seem like you are saving money by posting ads yourself; however, to maximize return on investment a Google ad should include:
- Negative keywords
- Properly created audiences
- Market exclusions (after all, paying to have someone click on your ad that is outside of your service is a waste of money, isn’t it? Like someone clicking on your ad in Edmonton, Kentucky for example)
To learn more about Google Ads, I recommend downloading “A Beginner’s Guide To Attracting More Customers With Google Ads”.
Social Media Posts
For businesses social media profiles serve two purposes. First of all it helps the customer get a feel for your business. Secondly it drives traffic to your website. After all, your website is the hub of your business. As for which social media platform is the best, this depends on which platforms are popular with your customers. There are many ways to have your social media posts stand out. It varies from platform to platform.
Sharing Blog Posts On Social Media
The more a customer trusts you, the more likely they will purchase your product or service. Undoubtedly a great way to create trust is to provide value. A great way to provide value is with a blog. However, the blog needs to be properly promoted to drive traffic to your website. Whenever possible a Gif or video clip should be used. The blog can be promoted on social media, and on your Google My Business listing.
Another way to share information is infographics. There are two key advantages of having infographics. First and foremost they provide information in a visually appealing way. Secondly, they can summarize information from a blog or webpage. Click HERE for an example of an infographic used to summarize an earlier blog post.