With rising popularity in online shopping, it is challenging to get more customers to go to your brick and mortar location. Especially with tight marketing budgets. Fortunately, by offering free wifi there is a way. And it won’t break the bank.
How It Works
Often times a free wifi service a customer to sign-up to use the service. With Zenreach, this information is used to promote your products and services. This is done in two ways. First of all it is used to promote to people who have already visited your brick and mortar location. Secondly, the data is used to create audiences for your advertising.
After the customer has registered for your wifi service, the customer will be able to instantly connect to the service the next time they are in your location. In turn, the system will track how frequent the customer comes in to your location.
Thank First Time Customers For Coming In
After you have the customer’s email address, different types of promotions can be sent. Typically the first email thanks the customer for coming in to your location. This email usually includes an enticement to come back.
Reach Out To Customers That Have Not Been In For Awhile
Repeat customers are the life blood of any organization. Therefore, one of Zenreach’s best features is the ability to identify how long between visits. First of all, a specified period of time is set. Customers who have not been in your location within that time are sent an email with an incentive to come back. For example, if a customer has not come in to your restaurant for three months, an email can be sent offering a complimentary appetizer.
Create An Audience For Online Advertising
Zenreach data gives you a clearer picture of who your customers are. This can be used to create audiences. These audiences are used for your digital advertising. Targeting helps get a better ROI on your advertising.
Privacy Is Protected
Only basic demographic information is gathered by the system. Without a doubt no sensitive personal information is gathered. Also, the customer has the ability to opt-out at any time.
Contact me today at email@example.com to learn how to use your wifi service to drive more traffic to your brick and mortar location.