Have you ever looked up a business’ hours, gone to the location, then found a sign on the door announcing they are closed for the stat holiday? Frustrating isn’t it? Here are four ways to ensure your customers, and potential customers, don’t receive the same unpleasant surprise this holiday weekend.
1. Google My Business
When people are looking up your business, your Google My Business profile is usually the first thing they see. Here’s how you update your holiday hours:
- Log in to your Google My Business profile
- Select the location (be sure to update the hours for all locations).
- Select “Info” on the list on the left side of your screen.
- Scroll down to the calendar icon, and click on the edit button.
- Click on “Add new date”.
- Enter the date, and select “Closed” or enter the modified business hours for the date.
- Click on “Apply” on the bottom right side of the screen.
Your website should have your hours listed in the footer of your webpages, or at the very least in the footer of the homepage. If the hours are shorter than normal, specify the hours. If you are closed, specify you are closed. If you are always closed on stat holidays, then a “Closed On Stat Holidays” is sufficient.
3. Social Media
A quick post on social media can offer a friendly reminder of your adjusted hours or that you are closed. Mentioning that you are giving your employees the ability to spend time with their families, or that you are planning to spend time with your family, will help soften the blow. This way customers will be less likely to see your shorter hours or being closed as an inconvenience to them if they were planning to visit your business. We all lead hectic today, so most people can respect the fact you want more time with your family.
Posting pics with family during or after the long weekend is a great way to connect with your customers as well.
4. Email Campaign
If you use MailChimp, or another email marketing platform for sending emails to customers, a notification about hours is a great way to show you are providing information of value to them instead just promotional messages.
For more digital marketing tips, follow smplcit Business Solutions on LinkedIn, or Faceboook. If you have any questions about the information in this article, you can reach the author at email@example.com.